Monday, October 10, 2011

Boorito 2011

I'm actually genuinely excited about this Halloween promotion from Chipotle. Apparently the famous burrito chain is partnering with the not-for-profit organization Farm Aid, and their own not-for-profit org, Chipotle Cultivate. If you dress in a costume on Halloween, they'll sell you a burrito for $2, regularly around $10. 

But this is the coolest part, they're donating the proceeds up to $1,000,000 to the two foundations, which work "to keep farmers on the land and nurture a better agricultural system."

Halloween promotions are not a new thing, as McDonalds has been offering free happy meals to costumed rugrats for as long as I can remember. However, it's a really cool thing that they are donating this money to a good cause. 

I haven't much else to say on the subject, other than small steps cause big change, and it's nice to see some companies recognizing this

Check it out: here. Or pick up a flyer at the register in any of their chains. 

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